Proximity cards in the retail business
The proximity cards are the cards that can be read or identified from a distance. These cards are read with the help of the chips that are installed in these cards. These cards are very commonly used in organisations for their employees. The proximity cards these days are also used by the big retailers as their loyalty cards. One can get the pre paid loyalty cards from the retailer and whenever a person purchases goods from the retailer they can simply swipe these proximity cards. The points that are used get deducted according to the purchase made by the person.
This system saves a lot of time and effort as the person does not have to stand in long queues for billing. In the big retailers like the Wall Mart in USA and Woolworth’s in Australia these proximity cards are used by the customers who make the purchase of their daily grocery with the retailer. These cards are very beneficial both for the customer as well as the retailer. For the customer it saves a lot of time when large purchases are made and for the retailers it adds to the USP of the retailer and brings back customers.